OPPORTUNITY

Create a web video that motivates Yahoo! loyalists to adopt a revamped home page by showing that, in addition to their inhuman technical capabilities, Yahoo! engineers really just want to make your web life easier and more enjoyable.

 

THE IDEA

Don’t set the engineers up as geek punch line boobs. Find the humanity in their everyday lives. Juxtapose nerd-speak with subtitles while inter-cutting with humanized B-roll.


Self-parody embraces Yahoo! engineers in play as much as work. These folks don’t just type code all day – they build cardboard castles and engage in Nerf-wars. Sure, they can revolutionize Hadoop cloud computing and put it effortlessly at your fingertips. But they’re also just like you and me. Produced for Ogilvy West Advertising.

THE MOTIVE

SCREEN GRABS

PROGRAM OVERVIEW

Geek Speak Yahoo!

LAUNCH VIDEO

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Humanize engineers who worked tirelessly to create Yahoo!’s new user-friendly homepage.

PROGRAM RESULTS

PROGRAM ELEMENTS

  1. •Web video as lead on new homepage launch to 300 + million Yahoo! subscribers

  1. •Videos on Yahoo! homepage got 10,000 views per day

  2. •Amount of time spent on homepage up 20 percent

AWARDS

  1. Gold Addy – Best Online Web Video – Interactive Media

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