THE MOTIVE

SCREEN GRABS

OPPORTUNITY

Create a humorous, approachable web video to launch Intel’s PC.com website. Comfort and engage first-time PC users by announcing a site where they can get all the information they need, in laymen’s terms, to make computing a breeze.

 

THE IDEA

Dramatize, in comedic fashion, the clash between the digitally savvy, and those who require a bit more hand-holding.


Introduce a recurring character, IT Girl, an eight-year-old resident PC expert for her family. Her family struggles with computer problems daily, and she’s had it with their constant demands. But thanks to PC.com, her problems – and theirs – are solved.

 

PROGRAM OVERVIEW

The Adventures of IT Girl Intel

CAMPAIGN LAUCH VIDEO

< PREVIOUS PROJECTKM_Whole_Foods_Market.htmlKM_Whole_Foods_Market.htmlshapeimage_3_link_0

Simplify computing for

PC novices confused by technically-intimidating ‘support’ jargon.

PROGRAM RESULTS

PROGRAM ELEMENTS

  1. •Web video programmed as lead content on Intel’s PC.com home page

  1. •Viewed by Intel’s millions of brand followers leading them to PC.com

  2. •Platformed by Intel into promotions and road shows including keynote at Oprah Winfrey’s O You Conference

HOME     WORK     ABOUT     PEOPLE    METHOD    KONTENT FILMS