OPPORTUNITY
Give young comedic talent the opportunity to learn the comedy business while creating content that is relevant and authentic to the Sierra Mist consumer.

THE IDEA
Pair up young talent with comedy industry veterans to work side-by-side developing and producing their content ideas. Syndicate the resulting content across all major digital content channels to build a community and fan base around the program. And also allow the audience to play a role by actively engaging them in selecting and endorsing that content.

Sierra Mist ‘Funny Breaks’ was created to to give back to the comedy community that has been so supportive of the brand. The program is dedicated to discovering, mentoring, and giving young talent a break in the comedy business – a ‘Funny Break’.

1. •A collection of comedic ‘branded’ videos
   

2. •YouTube, Break.com channel pages
   

3. •MySpace artist pages
   

4. •Twitter feeds from artists
   

5. •Program launch party at the Las Vegas Comedy Festival
   

6. •Comedy Central on-air promo campaign

Funny Breaks Sierra Mist

SOCIAL MEDIA CONTENT PROGRAM